Principal Product Designer · Vantage Circle
Designing intuitive, scalable experiences across Vantage Perks and Vantage Fit — bridging product thinking, design systems, and AI to drive measurable impact.
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Overview
A snapshot of the products, platforms, and design initiatives I owned and contributed to this year.
Platforms (Web, Android, iOS)
Products Owned
Features Shipped
Products
The products I owned and contributed to this year across web, Android, and iOS platforms.
End-to-end design ownership for the corporate perks and discounts platform across web, Android, and iOS.
Led redesign and new feature design for the employee wellness and fitness platform on all platforms.
Impact
Work reframed as themes of impact — the design decisions that shaped products, improved experiences, and moved metrics.
01
Led end-to-end redesign of key user journeys across Vantage Perks (web + mobile), including experience pages, merchandise, classifieds, and offer flows — creating a more intuitive, consistent, and scalable user experience.
Redesign02
Enhanced user engagement through features like featured brands, cashback listings, Shop & Earn, and contextual reminders, while simplifying critical flows such as redemption checkout and order history to reduce friction.
Conversion03
Redesigned core mobile experiences across Vantage Perks and Vantage Fit, improving usability across listing, detail, and interaction flows, aligned with mobile user behavior.
Mobile04
Contributed to new feature development including AI Health Coach, League systems, bite-sized content, and automated engagement features — expanding product capabilities and user value.
Innovation05
Explored and integrated AI tools into design workflows, leveraging them for faster ideation, content generation, and scalable creative outputs.
AIWork Showcase
A visual walkthrough of the features and experiences I designed across Vantage Perks and Vantage Fit this year.
End-to-end redesign of the core experience page
Core Redesign
Revamped product listing and purchase flow
Core Redesign
User + Admin interface overhaul
Core Redesign
Highlighted brand discovery section
Feature
Cashback-focused brand browsing
Feature
Cashback shopping experience
Feature
Simplified redemption popup flow
UX
Contextual reminders for feature discovery
UX
Switch Fly order tracking redesign
UX
Refreshed weekly engagement emailer
Communication
Misc design work and other deliverables
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Redesigned mobile home experience
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Redesigned brand and category listings
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Cashback and exclusive offer detail views
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Streamlined offer redemption journey
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Mobile merchandise browsing and purchase
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Custom workout and wellness plans
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Quick wellness tips and micro-content pages
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AI assistant with report upload support
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Automated winner posts on activity feed
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Health articles and content-driven tasks
New Feature
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Data-driven health insights dashboard
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Admin tools for league setup and tracking
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Audience setup for challenges and campaigns
DashboardAI in Design
Leveraging AI tools to accelerate design workflows, explore ideas faster, and push creative boundaries.
Used AI-powered tools for generating layout variations and visual concepts, cutting exploration time significantly during early design phases.
Leveraged AI for generating microcopy, onboarding flows, and error message variations, iterating on tone and clarity faster than ever.
Experimented with AI tools to bridge design and engineering, generating component code from design specs to streamline handoff.
Used AI for competitive analysis summaries, user persona generation, and brainstorming feature concepts during discovery phases.
Challenges & Learnings
The obstacles I faced and the insights I gained that shaped my design approach this year.
Challenge
Maintaining design consistency across web, Android, and iOS while respecting each platform's native conventions required constant balancing.
Learning
Learned that a design system is only as good as its adoption. Focused on building trust with engineers through clear documentation and pairing sessions.
Challenge
Navigating competing priorities between product, engineering, and business teams while keeping user experience at the center of decisions.
Learning
Discovered that AI tools work best as accelerators, not replacements. The key is knowing when to use AI and when craft demands a human hand.
Challenge
As feature velocity increased, maintaining high design quality across all deliverables demanded better processes and prioritization frameworks.
Learning
Moved toward data-informed design decisions by partnering with analytics to define and track UX metrics tied to business outcomes.
Looking Ahead
Where I'm heading next — deepening design expertise, embracing AI, and evolving toward a design-engineer mindset.
Design Leadership
Achieve full component coverage, drive adoption across all teams, and establish the design system as the single source of truth for Vantage Circle products.
AI & Innovation
Explore advanced AI tools for user research synthesis, automated usability testing, and generative design exploration at scale.
Design Engineering
Build front-end prototyping skills to create production-ready components, reducing handoff friction and enabling faster iteration cycles.
Impact
Establish a framework for measuring design impact through defined UX metrics, A/B testing, and closer collaboration with product analytics.
Growth
Mentor junior designers, conduct design critiques, and champion design thinking practices across the organization.